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About Us
BusinessLaunch addresses the high-tech firm’s relentless pursuit of growth, providing sales and marketing execution services to help launch “company-critical” initiatives. The downsizing and restructuring of recent years has left many firms with execution gaps when competing for growth in revenues, profits, or market share. Lacking the deep pockets of the largest firms, mid-sized businesses need specialized expertise and additional bandwidth for these initiatives, without adding staff or overhead. BusinessLaunch is built specifically to meet these needs.
Services range from market assessment and planning to interactive management of key processes and on-the-ground execution—in many cases delivering measurable financial results in 90 days. Clients typically engage with BusinessLaunch when they need a partner committed to industry-leading results in:
• Accelerating a product launch
• Bridging a revenue gap
• Finding the next killer product
• Building a high-velocity sales pipeline
• Driving superior channel execution
• Penetrating vertical markets
• Selling directly into prospective customers’ business units
• Expanding into new markets
Through the BusinessLaunch network of 200+ seasoned executives, client firms access unmatched depth in product and market domains plus methodologies proven in hundreds of successes worldwide.
Credentials
BusinessLaunch is a privately-held California corporation, founded in 2001 by successful veterans of the Silicon Valley high-tech environment. With experience at a combination of big and small companies, this team brings mature judgment and aggressive, results-driven leadership to every project.
Management has 150+ years of combined operating experience across all functional business areas. Collectively, it has managed more than 1,000 product launches, across many high tech product categories, markets and channels— spanning more than 50 countries. The team has created increases in shareholder wealth by more than $1 billion dollars, raised $50 million dollars for start-ups, helped take private companies public, helped acquire and integrate dozens of companies, and mentored more than a dozen protégés to VP and above.
We provide sales and marketing services to the major operating departments and senior level executives within high technology enterprises. Our client list ranges from start-ups to Fortune 2000 firms like Computer Associates, Network Appliance and Phoenix Technologies.
Services & Practices
BusinessLaunch services are focused on execution Many engagements involve staff from multiple services. Three decision-support services focus on analysis and planning, often forming a basis for projects implemented through other services. Three services provide outsourced sales and support activities to clients, while four others are built around comprehensive market planning and execution programs involving multi-stage business processes.
BusinessLaunch also maintains two specialized practices. The Compliance practice focuses on sales and marketing opportunities driven by regulatory compliance, while the Channels practice aids firms striving to improve their performance in channel and PRM-related sales and marketing. Each practice is led by an executive with strong real-world experience in the practice area.
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